For the sheet metal manufacturer Hermann Blechtechnik, the objective was to design a modern exhibition stand for the fair Blechexpo 2023. The focus was on translating the company's established corporate identity into a spatial environment, emphasizing an open, inviting, and contemporary layout designed to engage visitors and attract potential applicants.

One of the project's primary challenges lay in the close coordination between the client, exhibition architects, and the production team to ensure a seamless, high-fidelity execution of the design concepts.

The core creative goal was to balance a bold, eye-catching visual language with the clean lines of the existing corporate design. By combining large-scale, impactful graphics with clear, minimal typography, the exhibition stand effectively communicated the company's core values and capabilities in a few, high-impact key statements.